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Welcome to one of the nation’s largest theatre conventions! Use this app to browse events, make your own schedule, and connect with fellow attendees. Dates, times and locations subject to change. Sponsored by Arts People - Software for the Performing Arts.

Saturday, March 10 • 9:00am - 10:15am
Market Smarter, Not Harder: Using Your Own Data for Marketing Success

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Strategically attract and retain audiences. Learn how to mine your patron data and segment your digital and traditional communications (yes, including direct mail!) to send targeted, relevant messages to each individual recipient.

Presenters
avatar for Ceci Dadisman

Ceci Dadisman

Digital Marketing Manager, FORM
Ceci is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM and the President of Cardinal + Company, she is nationally... Read More →
LG

Lee Gallagher

CEO, Arts & Analytics
How to find new patrons by leveraging data.
avatar for Amelia Northrup-Simpson

Amelia Northrup-Simpson

Cultivate/University of Denver


Saturday March 10, 2018 9:00am - 10:15am
Riverview - Commodore Suite 64 S Water St, Mobile, AL


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